Logos
Logos are a way for an entity to identify itself, draw attention to itself and communicate through visual means. Successful logos capture the essense of a company, business/ person, a product or service and do so through the use of a symbol or style. Good logos have the following characteristics:
Logos with hidden meanings
- Understandable, simple & positive
- Distinctive & memorable
- Accurately represents
- Flexible yet lasting
- Name-only logos
- Name-symbol logos
- Representational logos
- Abstract logos
Logos with hidden meanings