What is Marketing?

OVERVIEW OF THE MARKETING PROCESS

1.“WHAT IS MARKETING?” CONCEPTS TO KNOW

a.Define what marketing is and discuss its core concepts:
i.Needs, wants, demands
ii.Products, services, experiences, persons, places, organizations, information, ideas
iii.Value, satisfaction, quality
iv.Exchange, transactions, relationships, markets
v.Marketing & demand management
1.Building customer relationships
2.Demarketing
b.Marketing Management Philosophies
i.Production concept
ii.Product concept
iii.Selling concept
iv.Marketing concept
v.Societal marketing concept

2.“WHAT IS MARKETING?” VOCABULARY TO KNOW

Customer satisfaction              customer value            demands                      demarketing
Internet                                    market                         marketing                    marketing concept
Marketing management          product                        product concept           relationship marketing
Need                                        exchange                     production concept      selling concept
Service                                     transaction                  want                            societal marketing concept