What is Marketing?
OVERVIEW OF THE MARKETING PROCESS
1.“WHAT IS MARKETING?” CONCEPTS TO KNOW
a.Define what marketing is and discuss its core concepts:
i.Needs, wants, demands
ii.Products, services, experiences, persons, places, organizations, information, ideas
iii.Value, satisfaction, quality
iv.Exchange, transactions, relationships, markets
v.Marketing & demand management
1.Building customer relationships
2.Demarketing
b.Marketing Management Philosophies
i.Production concept
ii.Product concept
iii.Selling concept
iv.Marketing concept
v.Societal marketing concept
2.“WHAT IS MARKETING?” VOCABULARY TO KNOW
Customer satisfaction customer value demands demarketing
Internet market marketing marketing concept
Marketing management product product concept relationship marketing
Need exchange production concept selling concept
Service transaction want societal marketing concept
1.“WHAT IS MARKETING?” CONCEPTS TO KNOW
a.Define what marketing is and discuss its core concepts:
i.Needs, wants, demands
ii.Products, services, experiences, persons, places, organizations, information, ideas
iii.Value, satisfaction, quality
iv.Exchange, transactions, relationships, markets
v.Marketing & demand management
1.Building customer relationships
2.Demarketing
b.Marketing Management Philosophies
i.Production concept
ii.Product concept
iii.Selling concept
iv.Marketing concept
v.Societal marketing concept
2.“WHAT IS MARKETING?” VOCABULARY TO KNOW
Customer satisfaction customer value demands demarketing
Internet market marketing marketing concept
Marketing management product product concept relationship marketing
Need exchange production concept selling concept
Service transaction want societal marketing concept