What is Graphic Design?
Graphic designers are involved with affecting an audience. They try to get most people in a target group to respond positively to a visual message.
Graphic designers work for corporations, institutions (like hospitals or universities) and governments.
They attempt to achieve visual solutions that are functional, elegant, appropriate, simple, and economical.
Graphic design is not fine art. The fine artist has an audience of only one (himself or herself). The graphic designer deals with a mass audience of sometimes millions. Intent is different. Often graphic design looks like art ( and vice versa). However, the artist satisfies self while the designer must move groups of people to attend an event, follow a sign, understand a map, learn a scientific principle or buy a product.
Graphic Design = creative planning & execution of visual communication
Art = the conscious use of skill, taste, & creative imagination in the production of pleasing objects.
Graphic designers work for corporations, institutions (like hospitals or universities) and governments.
They attempt to achieve visual solutions that are functional, elegant, appropriate, simple, and economical.
Graphic design is not fine art. The fine artist has an audience of only one (himself or herself). The graphic designer deals with a mass audience of sometimes millions. Intent is different. Often graphic design looks like art ( and vice versa). However, the artist satisfies self while the designer must move groups of people to attend an event, follow a sign, understand a map, learn a scientific principle or buy a product.
Graphic Design = creative planning & execution of visual communication
Art = the conscious use of skill, taste, & creative imagination in the production of pleasing objects.
Assignment:
1. JOURNAL ENTRY: After viewing the above descriptions of commercial art (graphic design) and viewing the presentation, restate in your own words a definition of what this course is about. Share your response with Mr. Hermanet in a Google Doc placed in your shared ComArt folder.